Strategic Hospitality Sales & Marketing

We provide guidance for hotels, resorts and destinations…

  • Open, rebrand, or refocus and operate with style, intrigue and a clear understanding of opportunities and  expectations
  • Compete effectively in the market against the competitive set
  • Achieve market dominance and local recognition
  • Gain partnerships through local demand generators, and domestic and international travel and meeting industry relationships.
  • Engage public relations, e-commerce and social marketing to expand reach and engage advocates

By creating optimal revenue mix

  • Based on the demand drivers in the market.
  • Maintain prominent visibility and maximize merchandising opportunities with brand and third parties as growth opportunities
  • Engage corporate transient customers – locally, nationally and internationally
  • Develop and manage domestic and international travel agent and tour operator agreements

By evaluating, coaching and supporting

  • Review Revenue Management strategies and tactics 
  • Monitor STR performance, competitive initiatives, trends and area calendar of events to generate accurate demand forecasts
  • Manage Group and Transient inventory and pace

By electronic branding 

  • Ensure property website depicts a visually pleasing, relevant and accurate description, while creating an easy online reservation system
  • Responsive web design
  • SEO optimization.  Monitor results and modify as required

By sourcing marketing partnerships and sales tools

  • Evaluate and recommend electronic tools for communications and operations
  • Identify & connect industry and local partnerships to generate additional sales channels

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and tourism news from Sunlark Associates