Hospitality Marketing & Sales
We help hotels…
- Open and operate with panache, intrigue and genuine demand
- Gain REVPAR growth YOY more than the market and competitive set
- Achieve market dominance and local recognition
- Maximize revenues and manage expenses through effective forecasting tools
- Gain partnerships through domestic and international travel and meeting industry relationships.
- Use public relations, guestext, e-commerce and social marketing to expand reach and engage advocates
- Based on the demand drivers in the market.
- Maintain prominent visibility and maximize merchandising opportunities with online travel agencies as growth opportunities
- Engage corporate transient customers – locally, nationally and internationally
- Develop and manage domestic and international travel agent and tour operator agreements
- Utilize room type differential pricing to build hotel ADR
- Using channel managers to efficiently manage third party inventory and parity
- Review Revenue Management strategies and tactics through weekly reviews
- Monitor STR performance, competitive initiatives, trends and area calendar of events to generate accurate demand forecasts
- Manage Group and Transient inventory and pace
- Ongoing evaluation and review of selling and pricing strategies
- Oversee reservations team, policies and procedures
- Ensure property website depicts a visually pleasing, relevant and accurate description, while creating an easy online reservation system
- Build mobile site if not already in place
- Engage search engine optimization –paid and organic. Monitor results and modify as required
- Create links to and from demand generators and landing pages for events
- Devise, manage and create expectation with a social media strategy
- Create and manage a Facebook page with booking capabilities
- Create a Google+ account to assist in building Search Engine Placement
- Evaluate, recommend and implement sales and marketing tools and systems to improve efficiencies, client presentations and create selling advantages
- Utilize interface opportunities and third party software enhancements and manage shared services.
- Find industry and local partnerships to generate additional sales channels