Whether the destination is a city, country, island, hotel or attraction the fundamentals of marketing begin with credible branding. What are current perceptions? What differentiation from other destinations exists? We help to develop the best positioning statement and create a sustainable competitive advantage, which is a realistic and desirable image of the destination and the foundation for any strategic marketing plan.
A key question addresses infrastructure and a targeted approach to ensure positive experiences. Providing sound advice on destination management is an area of expertise of Sunlark Associates.
Product development, including organic and subliminal messaging, then plays a role in bringing perception to reality for tactical implementation.
Our team of brand designers have exceptional stories to tell, and can lead destination marketers to successful strategies, tactics and solutions.