Hospitality Marketing & Sales

We help hotels…

  • Open and operate with panache, intrigue and genuine demand
  • Gain REVPAR growth YOY more than the market and competitive set
  • Achieve market dominance and local recognition
  • Maximize revenues and manage expenses through effective forecasting tools
  • Gain partnerships through domestic and international travel and meeting industry relationships.
  • Use public relations, guestext, e-commerce and social marketing to expand reach and engage advocates

By creating optimal revenue mix

  • Based on the demand drivers in the market.
  • Maintain prominent visibility and maximize merchandising opportunities with online travel agencies as growth opportunities
  • Engage corporate transient customers – locally, nationally and internationally
  • Develop and manage domestic and international travel agent and tour operator agreements
  • Utilize room type differential pricing to build hotel ADR
  • Using channel managers to efficiently manage third party inventory and parity

By evaluating, coaching and supporting

  • Review Revenue Management strategies and tactics through weekly reviews
  • Monitor STR performance, competitive initiatives, trends and area calendar of events to generate accurate demand forecasts
  • Manage Group and Transient inventory and pace
  • Ongoing evaluation and review of selling and pricing strategies
  • Oversee reservations team, policies and procedures

By branding through the internet

  • Ensure property website depicts a visually pleasing, relevant and accurate description, while creating an easy online reservation system
  • Build mobile site if not already in place
  • Engage search engine optimization –paid and organic.  Monitor results and modify as required
  • Create links to and from demand generators and landing pages for events

By social media management

  • Devise, manage and create expectation with a social media strategy
  • Create and manage a Facebook page with booking capabilities
  • Create a Google+ account to assist in building Search Engine Placement

By sourcing marketing partnerships and sales tools

  • Evaluate, recommend and implement sales and marketing tools and systems to improve efficiencies, client presentations and create selling advantages
  • Utilize interface opportunities and third party software enhancements and manage shared services.
  • Find industry and local partnerships to generate additional sales channels