Author and Destination Marketing Expert Reveals Special Events Are Key to Driving Room Nights

  Two of the top Internet searches for destinations according to Google are “things to do” and “festivals.” To the delight of event organizers everywhere, visitors help drive ticket sales. Convention and visitors bureaus and chambers of commerce know calendar of events chock full of activities increase demand for overnight accommodations. According to author and event …

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St Maarten/St Martin, Anguilla and St Barths have slow recovery after Irma

St Maarten/St Martin, St Barths, Anguilla September 28, 2017 Post-Hurricanes Irma and Maria  ISLANDS OVERVIEW : The cleanup continues on all islands with the assistance of both French and Dutch armies in St Maarten/St Martin and British on Anguilla. Hundreds of tons of building material arrived yesterday on board of military ships. Power and water supplies …

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Introducing Guestext as a customer messaging platform

Guest Messaging Creates Engagement and Personalization with Guestext. With travelers preferring to communicate by text, the disruption has begun and Guestext’s innovative technology has proven to build engagement and loyalty, provide merchandising options and personalization and drive increased revenues, while satisfying guests’ needs to communicate through mobile devices. As a marketing tool, Guestext allows hotels …

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Resort Fees are a hoax

I don’t get why people accept hotel Resort Fees as reasonable or inevitable. They are nothing more than incremental revenue for a hotel on services that they should be providing for free anyway. GMs and Controllers love them as they typically show up as “Other Revenue”, are taxable at lower rates and in most cases …

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Disruptive Innovation in Messaging

Are hotel managers really open to disruptive innovation? In my recent experience I am not convinced that operations teams welcome technology advances, even as consumers are expecting them. As an example, guests say they want to communicate by text with hotel. They don’t want automated answers either, just as we don’t want telephone prompts to …

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